(pics by Leva Schneider)
He is teaming up with TellTale Hearts for the next month to bring you discounts like no other. All month long, ending on July 31, the ArmHe gets 10% OFF at checkout with code: WELOVEHE. It was a brillant idea by Telltale to take past HottHes of the Week and turn them into models for their site. Anyone remember Marie and Sarah Whitney? Both HottHe's and now both Telltale models.To learn more about Telltale Hearts, He decided a FashionTALK by He with the two founders Melissa and Brandy was all but necessary:
Introduce the ArmHe to Telltale Hearts:
Brandy & Melissa: The whole reason we started this thing was to create an online shopping experience for vintage that is as functional as any major retailer, and to showcase our vintage on well styled models in an edgy setting. So many vintage sites just slap a dress on a girl and cut the head off or just put it on a dress form. And then they only take pay pal and don't accept returns, etc. I'm a big contemporary online shopper, and i wanted to build in all the functionality into our website that i expect from sites like shopbop or revolve. As we started looking for models to shoot we kept going to back to our favorite bloggers and thinking "wouldn't she be rad in our pieces?" and envisioning how we would style them. When we shoot bloggers we take into consideration their personal style and pick some pieces that fit in well with their current look. We also like to try looks on them that they might never wear themselves. We interact with the fashion blogger community, and we're always on the lookout for our next model! Our vintage is sexy, never frumpy, well styled, and not focused on lame trends like 90210 style floral dresses and big round hats. We collect timeless pieces that you will always keep in your closet and can wear again and again over the years.
He: Describe Telltale Hearts in one word?
Melissa: Vintage
Brandy: Extraordinary
He: What made you decide to open your own store?
Melissa: We wanted to take the "hunt" out of finding amazing vintage pieces. Having such a huge love for collecting vintage, we wanted to share that passion with our customers.
Brandy: We also wanted to create an online shopping experience that would keep someone like ourselves coming back again and again – dark, cool, eclectic. The kind of place where you go for one thing but come away with something completely unexpected. And you love it every time!
He: Who is the Telltale Hearts girl?
Melissa: Any fashionable lady who is tired of or has no time to hunt for special, one of a kind vintage pieces. Also someone who likes to mix and match vintage with modern trends.
Brandy: The Telltale Hearts girl appreciates the value of being able to choose from a lovingly curated collection of vintage pieces. She could do the work herself, and probably has in the past, but now she knows she can go to one special place and always find a treasure – no digging, no let down. She’s also got a deep love for luxe fabrics and really special accessories.
How is Telltale Hearts different then other sites out there?
Melissa: Telltale Hearts keeps things simple and puts the focus on the featured designers and all the amazing vintage.
Brandy: At Telltale Hearts we work to cultivate a definitive style that's not so much concerned with with supplying trends as it is with sourcing sexy, fun, timeless pieces that will mix well with any modern wardrobe.
He: What are some upcoming trends shoppers should be aware of?
Melissa: Upcoming Trends, for us we are always up for lace or sequins. But also look out for animal prints, tons of color, and statement jewelry!
Brandy: We’re looking to innovative lines like Seneca Rising and Something Else for unique silhouettes with cool details like geometric cut-outs and bold patterns.
He: One piece of clothing you cannot live without?
Melissa: Black anything, flowy tops and shawls.
Brandy: My black leather jacket!
He: What is the biggest mistake people make in fashion?
Brandy: The biggest mistake that people make is being afraid to try
new things. Confidence is essential to having great style.
What is the hottest selling item for summer?
Melissa: Bright colored dresses, lace and crop tops.
Brandy: Cut off denim with anything! Kimono-style tops and anything that shows a little skin. We love open backs and thigh-skimming skirts!
What should we gear up for this Fall?
Melissa: Brights will still be important. But also look for leather, ponchos, mens wear, stripes and tons of coats!
Brandy: For Fall we love chunky knits and romantic blouses. And sequins, of course!
Discount Code: WELOVEHE for 10% OFF at checkout! Active until 7/15.
